Research findings: EMEA consumer habits and preferences

Rising costs and economic uncertainty mean most of us are reconsidering the way we spend at home — cutting unnecessary purchases, switching out products for cheaper alternatives, and leaving brands for competitors who offer more value. When it comes to your business, your customers are no different. In partnership with Opinium, we recently conducted a survey to explore the consumer habits and preferences of 13,000 adults across EMEA. This ServiceNow study highlights how businesses must invest in long-term loyalty strategies to win customers – including security, rapid issue resolution and personalised experiences. Join our webinar learn more about the key findings of this research: - Why standout customer experience is more important than ever before - What customers in EMEA value most when it comes to their experience - How to action these insights within your own company to stand out among competitors