Strategies to Tackle the Brand Loyalty Crisis

The ongoing brand loyalty crisis is seeing organisations compete fiercely to build fruitful relationships with consumers. Winning customer loyalty in a state of flux is already challenging enough, but couple that with variable consumer desires and it becomes harder than ever. Customer needs and expectations don’t just change over time; their preferences can now alternate within the same journey. In fact, 83% of EMEA consumers consider a choice of engagement methods to be an important element of customer service. In partnership with Opinium, we recently conducted our annual Consumer Voice Report for 2024 to explore the consumer habits and preferences of 15,000 adults across EMEA. While it’s clear that the brand loyalty crisis is here to stay, organisations can still build long-lasting relationships with customers. What it takes are flexible strategies that adapt to consumer desires. Join our webinar, Strategies to tackle the brand loyalty crisis, to find out how you can do exactly this, with the discussion set to centre around:  - What engagement methods customers expect at different stages of their journeys - Why organisations must find the right balance between high tech and high touch - How to action these insights within your own company to create a long-term CX strategy for success Don’t miss out. Watch now. Speakers: Komal Thadani, EMEA Solution Marketing Director, ServiceNow Eva O'Toole, EMEA CX Solution Marketing Lead, ServiceNow