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Think CX Series: Building a Culture of Experimentation

Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

- The best ways to share results between different teams to avoid duplicate or wasted efforts
- What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
- Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
Recorded Jun 23 2020 51 mins
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Presented by
Greg Shaffer, Edmunds; Sam Nazari, Evolv
Presentation preview: Think CX Series: Building a Culture of Experimentation

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  • Why Customer Experience Demand Optimization at Scale Dec 28 2020 6:00 pm UTC 60 mins
    Jon Mandell, WeightWatchers; Sunil Kaki, Openfit; Sarah Wallace, Futurum; Michael Scharff, Evolv; Allan Dick, CommerceNext
    More than ever, companies are looking to drive revenue through their digital channels. For many selling through their websites or mobile applications is making the difference between thriving and going out of business. However, the world of digital commerce moves at an often frantic pace with many changing factors from customer preferences and seasonality to visitor demographics and competitive threats. In order to stay relevant, companies must constantly look for the best way to achieve a customer experience that keeps visitors buying and coming back. While experimentation has been around for years, the use of AI is opening up a whole new way to identify ways to constantly improve the customer experience

    In this webinar, our panelists will take your questions and cover topics like:

    * Where should retailers focus their optimization efforts?
    * What KPIs you should (and perhaps should not) pay more attention to
    * Why cart abandonment remains such a problematic issue
    * The importance of scaling your experimentation to meet the speed that your customers are evolving
  • Think CX Series: The State of Digital Experience Optimization Dec 8 2020 4:30 pm UTC 38 mins
    Tyler Foster, Evolv; John Trembley, Evolv
    The concept of optimizing digital experiences through experimentation has gained the attention of companies large and small over the last decade. What started off as a few one-off A/B tests has blossomed into entire companies embracing a culture of experimentation. What can companies do to create experiences that win consumers’ hearts and minds?

    Join digital and product leaders at Evolv as they discuss how optimization has evolved over time, and how new approaches to optimization can help companies fend off competition and deliver more compelling experiences.

    You’ll learn:
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    - Why optimizing your experimentation workflow and testing environment is key to achieving great results
    - How to overcome the challenges of page flicker and the security risks inherent with most JavaScript implementations
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  • Think CX Series: Catalyzing Your Digital Transformation Recorded: Nov 26 2020 59 mins
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    - How to create processes that will enable you to meet customers’ demands in real-time
    - Why companies need to look at culture, technology, and talent in their quest to digitally transform
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    - Why the consumer and their journey need to be at the center of your digital strategy
    - How to push the boundaries of marketing fundamentals as things become more digital
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    57% of customers say they’ve stopped buying from a company due to a bad customer experience. Failing to leverage the right data is partially to blame. What’s the best way to use data to create stellar customer experiences?

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    In today's environment, companies are looking more than ever to bolster resilience and drive revenue through their digital channels. But customer preferences are fluid, and the world of digital moves at an often frantic pace with many changing factors from seasonality to visitor demographics, competitive threats, and emergencies. In order to stay relevant, companies must be agile and constantly look for the best way to achieve a customer experience that keeps visitors buying and coming back.

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    * Why the testing industrial complex – the testing tools, conversion “experts”, and experimentation teams that love them – cannot solve this problem.
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  • Think CX Series: Building a Culture of Experimentation Recorded: Oct 13 2020 50 mins
    Greg Shaffer, Edmunds; Sam Nazari, Evolv
    Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

    Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

    - The best ways to share results between different teams to avoid duplicate or wasted efforts
    - What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
    - Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
  • Why Customer Experience Demand Optimization at Scale Recorded: Oct 5 2020 61 mins
    Jon Mandell, WeightWatchers; Sunil Kaki, Openfit; Sarah Wallace, Futurum; Michael Scharff, Evolv; Allan Dick, CommerceNext
    More than ever, companies are looking to drive revenue through their digital channels. For many selling through their websites or mobile applications is making the difference between thriving and going out of business. However, the world of digital commerce moves at an often frantic pace with many changing factors from customer preferences and seasonality to visitor demographics and competitive threats. In order to stay relevant, companies must constantly look for the best way to achieve a customer experience that keeps visitors buying and coming back. While experimentation has been around for years, the use of AI is opening up a whole new way to identify ways to constantly improve the customer experience

    In this webinar, our panelists will take your questions and cover topics like:

    * Where should retailers focus their optimization efforts?
    * What KPIs you should (and perhaps should not) pay more attention to
    * Why cart abandonment remains such a problematic issue
    * The importance of scaling your experimentation to meet the speed that your customers are evolving
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    Steve Bamberger, Evolv Technologies
    More than ever, companies are looking to drive sales through their digital channels. For many selling through their websites or mobile applications is making the difference between thriving and going out of business. But the world of digital moves at an often frantic pace with many changing factors from customer preferences and seasonality to visitor demographics and competitive threats. In order to stay relevant, companies must constantly look for the best way to achieve a customer experience that keeps visitors buying and coming back. Experimentation has been around for years and the use of AI is opening up a whole new way to identify ways to constantly improve the customer experience.
  • Think CX Series: Using Data to Create Great Customer Experiences Recorded: Jun 24 2020 59 mins
    Veronika Sonsev, CommerceNext; Ben Labay, CXL Agency; Kash Bennett, Evolv Technologies
    57% of customers say they’ve stopped buying from a company due to a bad customer experience. Failing to leverage the right data is partially to blame. What’s the best way to use data to create stellar customer experiences?

    Watch this discussion to learn:

    * How to break down data silos and increase collaboration, especially as more teams work remotely
    * What data sources to combine to gain new insights
    * How to improve the visibility of disparate data and make data more actionable
  • Think CX Series: Building a Culture of Experimentation Recorded: Jun 23 2020 51 mins
    Greg Shaffer, Edmunds; Sam Nazari, Evolv
    Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

    Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

    - The best ways to share results between different teams to avoid duplicate or wasted efforts
    - What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
    - Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
  • Think CX Series: Catalyzing Your Digital Transformation Recorded: Jun 16 2020 60 mins
    Ning Gao | Digital Experience Optimization & Personalization, Verizon Consumer Group, Milton Pappas | Former Chief Digital Of
    Building a modern-day digital operation is easier said than done. That’s why we’ve called in the experts to talk about all things digital transformation. Hear from three leaders who have led digital optimization projects at companies like Verizon Wireless, Saks Fifth Avenue, Toys “R” Us, Gilt, and Best Buy.

    You’ll learn:

    - How to create processes that will enable you to meet customers’ demands in real-time
    - Why companies need to look at culture, technology, and talent in their quest to digitally transform
    - How experimentation (beyond just A/B testing) can help you fuel digital growth
    - Why the consumer and their journey need to be at the center of your digital strategy
    - How to push the boundaries of marketing fundamentals as things become more digital
  • Think CX Series: The Digital Race for Relevance in Food & Beverage Recorded: Jun 16 2020 60 mins
    Frank Paci, Corner Bakery; Darius Abbassi, Albertsons; Michael Scharff, Evolv
    Watch to hear digital leaders discuss the impact of COVID and shift in consumer behavior. The world of grocery stores and restaurants has changed overnight. What do these shifts in consumer behavior mean for the industry, and what should companies do now to remain relevant after the pandemic passes?

    Join Frank Paci, CEO of Corner Bakery Cafe; Darius Abbassi, Head of Growth and Martech at Albertsons; and Brandon Wishnow & Jo Hamburge from Ovative Group for a no-holds-barred conversation about the future of the food and beverage industry.
  • Think CX Series: Digital Leaders Tell All Recorded: Mar 24 2020 61 mins
    Janie Yu, Fung Capital; Matthew Blonder, Reebok; Bernadine Wu, FitForCommerce; Michael Scharff, Evolv
    A collision of buzzwords — AI, big data, optimization, experiential shopping — has left retail experts reeling. Which trends matter, and where do you go from here?
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    * How recent events are impacting retailers around the world, and how to respond in a measured and appropriate way
    * What retailers need to know about putting together a successful omnichannel strategy
    * How retailers are applying AI and other new technologies to improve CX and profitability
Serve the best digital experience to your audience every time.
Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.

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  • Title: Think CX Series: Building a Culture of Experimentation
  • Live at: Jun 23 2020 4:20 pm
  • Presented by: Greg Shaffer, Edmunds; Sam Nazari, Evolv
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