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Why the Customer Experience Demands Optimization at AI Scale

In today's environment, companies are looking more than ever to bolster resilience and drive revenue through their digital channels. But customer preferences are fluid, and the world of digital moves at an often frantic pace with many changing factors from seasonality to visitor demographics, competitive threats, and emergencies. In order to stay relevant, companies must be agile and constantly look for the best way to achieve a customer experience that keeps visitors buying and coming back.

Optimization has been around for years, and the use of AI is opening up a whole new way to identify ways to constantly improve the customer experience and drive sustainable growth. Join speakers from Evolv and Frost & Sullivan as they discuss:

* What is key to achieving success and resilience against a backdrop of nearly endless possibilities, constant change, and unpredictability.
* Why the testing industrial complex – the testing tools, conversion “experts”, and experimentation teams that love them – cannot solve this problem.
* How AI can fundamentally improve a company’s ability to offer the most useful customer journeys.
* How Evolv became a global leader in Customer Experience Optimization Technology
Recorded Oct 20 2020 55 mins
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Presented by
Alexander Michael, Frost & Sullivan; Michael Scharff, Evolv; Steve Bamberger, Evolv
Presentation preview: Why the Customer Experience Demands Optimization at AI Scale

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  • Channel
  • Channel profile
  • Digital Customer Experience (CX) best practices for airlines and hotels Jul 8 2021 5:00 pm UTC 29 mins
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    In this webinar for digital marketers, we discuss how the travel industry was one of the hardest hit by the pandemic. All signs point to a steady recovery as people once again start to travel for leisure and business. It is not business as usual for travel and hospitality companies. Consumer expectations have changed dramatically and the looming effects of the pandemic demand careful consideration when crafting the customer experience on websites and mobile apps.

    In this webinar, you'll learn:

    - New trends for 2021 including: longer and more expensive trips, nomad travel, sustainable travel, and connected travel
    - The rise in international trips and considerations to reduce travel anxiety when visitors look for the best deal
    - Helping visitors find the right options and get them to hit the 'buy' button
    - How to capitalize on every visitor by serving a continuously optimized experience
  • Think CX: Why were companies like Best Buy and Verizon so successful in 2020? Jun 30 2021 5:00 pm UTC 32 mins
    Sam Nazari, Evolv; Brian Poe, Evolv
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    In this 30-minute webinar, you’ll learn:

    * The difference between testing and optimizing
    * How to plan an effective customer experience strategy
    * A deep dive into several companies who are doing it well and why
  • Think CX Series: Vision 2021 | Key Trends in Customer Experience Optimization Recorded: Jun 10 2021 36 mins
    Ning Gao, Andrew Wait, Michael Scharff, Tyler Foster
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    Join our panelists as we discuss some of the most important trends shaping the CX agenda. This will include a focus on what every company needs to prioritize in order to stay relevant and outpace their competitors.

    In this 35-minute webinar, you will learn:

    - The importance of a contactless CX
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    - The rise of real-time optimization and personalization
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  • Think CX Series: Building a Culture of Experimentation Recorded: Jun 2 2021 51 mins
    Greg Shaffer, Edmunds; Sam Nazari, Evolv
    Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.

    Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:

    - The best ways to share results between different teams to avoid duplicate or wasted efforts
    - What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
    - Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
  • Digital Customer Experience (CX) best practices for airlines and hotels Recorded: May 6 2021 30 mins
    Sam Nazari, Evolv; John Trembley, Evolv
    In this webinar for digital marketers, we discuss how the travel industry was one of the hardest hit by the pandemic. All signs point to a steady recovery as people once again start to travel for leisure and business. It is not business as usual for travel and hospitality companies. Consumer expectations have changed dramatically and the looming effects of the pandemic demand careful consideration when crafting the customer experience on websites and mobile apps.

    In this webinar, you'll learn:

    - New trends for 2021 including: longer and more expensive trips, nomad travel, sustainable travel, and connected travel
    - The rise in international trips and considerations to reduce travel anxiety when visitors look for the best deal
    - Helping visitors find the right options and get them to hit the 'buy' button
    - How to capitalize on every visitor by serving a continuously optimized experience
Serve the best digital experience to your audience every time.
Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.

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  • Title: Why the Customer Experience Demands Optimization at AI Scale
  • Live at: Oct 20 2020 4:00 pm
  • Presented by: Alexander Michael, Frost & Sullivan; Michael Scharff, Evolv; Steve Bamberger, Evolv
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