Presented by
Greg Shaffer, Edmunds; Sam Nazari, Evolv
Think CX Series: Building a Culture of Experimentation
About this talk
Most product managers understand the importance of constant experimentation. But it’s the most forward-thinking PMs who realize the only way to reap the benefits of continuous optimization is to break down silos and create an organization-wide culture of experimentation.
Join Greg Shaffer, Executive Director of Product and Data Science at Edmunds, and Sam Nazari, Evolv’s VP of Customer Success, as they discuss how to effectively build a culture of experimentation and optimization. You’ll learn:
- The best ways to share results between different teams to avoid duplicate or wasted efforts
- What metrics to focus on (and which ones to avoid) when figuring out which experiments are moving the needle
- Which experiments Edmunds has found most useful from a B2B as well as a B2C perspective
Digital Growth Optimization - Evolv AI
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Serve the best digital experience to your audience every time.
Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.