How to Leverage Ecommerce and Digital to Capitalise on Key Consumer Trends

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Presented by

Martin Newman, The Consumer Champion

About this talk

In this webinar for digital marketers, we discuss how the retail battleground has changed significantly in the last 12 months, requiring companies to rethink their approach and develop new playbooks. Join Martin Newman, the consumer champion and renowned keynote speaker, columnist, author, expert and advisor who will discuss practical ways to improve the customer experience. Martin draws from his extensive experience at companies including Burberry, Pentland Brands, Ted Baker, Harrods, and advising a host of other household name brands. Topics covered includes: - Transforming the end-to-end customer experience in the face of market disruption - Scaling and strengthening end-to-end chains - Developing the right playbook to not only survive but thrive in e-commerce - Leveraging AI technology for sustainable long-term success

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Digital Growth Optimization - Evolv AI
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Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.