Think CX Series: UX Experimentation- What's In and What's Out?

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Presented by

Phyllis Wong, Evolv; John Perkins, Evolv; John Trembley, Evolv

About this talk

Running a successful experimentation program that delivers results on digital channels is easier said than done. Many companies try to use testing tools but that approach has major challenges. Two of Evolv AI’s services experts will dive into how best to create a program by focusing on design, workflow and content, including: - The top 3 UX changes that don’t work in 2021 - The top 3 UX changes that every company must implement - Real examples and best practices from client engagements

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Digital Growth Optimization is a channel dedicated to helping digital leaders and practitioners improve the performance of the digital experience and get customers to hit the buy button. Digital experiences are formed from hundreds of design choices in millions of combinations. Serving the experiences that drive growth is like finding a needle in a haystack. Evolv finds the needle using an AI-based solution that serves the best experience to each audience, every time. Digital leaders rely on us to define their digital experience strategy, identify UX improvement ideas, and leverage our proprietary AI technology to confidently achieve their growth goals.