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Content That Works: How to Activate Sellers with Better Sales Content

70% of new sales content is never used. Is your content driving sales conversations—and results?

To keep your sellers ahead of the competition and hitting their targets, they need access to the most timely, relevant, and impactful materials.

But it’s not enough to simply make assets available—sellers must know how to use these resources and when to deploy them in the sales process.

Join Jessica Peck, Sales Content Manager at Allego, and Jake Miller, Senior Product Marketing Manager at Allego, to learn how you can improve your content strategy to activate your sellers with the materials and knowledge they need to produce results.

You’ll learn:
- Why most sales content is never used and how to avoid 4 common mistakes
- Best practices to equip sellers with the information they need to deliver the perfect pitch every time
- New ways to improve content relevance and maximize content adoption by sellers
- Tactics to speed up your content production timeline and reduce costs
- How sales enablement technology can help you deliver the knowledge, content, collaboration, and insights to drive results
Recorded Apr 29 2021 54 mins
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Presented by
Jessica Peck, Sales Content Manager at Allego, and Jake Miller, Senior Product Marketing Manager at Allego
Presentation preview: Content That Works: How to Activate Sellers with Better Sales Content

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  • The State of Virtual Sales Coaching: 5 Tips to Help You Adapt this Quarter Recorded: May 27 2021 60 mins
    Jake Miller, Senior Product Marketing Manager, Allego and Jonathan Carlson, Senior Director of Marketing, Allego
    Many sales leaders are struggling to adapt their coaching programs in a virtual-first environment—and falling short on coaching means falling short of revenue targets.

    In fact, 62% of sales professionals say they’ve lost a sale because they couldn’t meet face-to-face with a buyer. But it doesn’t have to be this way.

    Join us Allego’s marketing power duo, Jonathan Carlson and Jake Miller, walk you through the current state of sales coaching and the tactical changes that can help you thrive in a remote world.

    You’ll learn:
    - What the latest research says about virtual coaching
    - Practical recommendations for adapting coaching to a virtual environment
    - 5 ways to use asynchronous video improve your virtual coaching
    - How enhancements in conversation intelligence are changing the coaching game

    …and much more.
  • Why the Next Era of Revenue Growth Depends on a Rep-Centric Strategy Recorded: May 13 2021 59 mins
    Wayne St. Amand, Chief Marketing Officer at Allego, and Jonathan Carlson, Senior Director of Marketing at Allego
    The era of rep-centric sales enablement has arrived. Are you prepared?

    Learning and content capabilities are merging. Technologies like conversation intelligence and AI-powered coaching can provide deeper insights and better, more scalable sales support than ever before. But in order to be truly effective, today’s enablement tools and strategies must be focused on answering a single question: how can reps be more effective at selling in a virtual world?

    This requires a mindset shift that aligns everyone on the revenue team—from marketing to sales to customer success—around seller needs. Sales content can no longer simply be distributed and abandoned, it needs to be activated to ensure reps know how to use it. And learning can’t just be forced onto teams from the top down…it must be shared and consumed by sellers.

    Stream this webinar on-demand to hear from Allego’s marketing leaders, CMO Wayne St. Amand and Sr. Marketing Director Jonathan Carlson, as they guide you through the new sales enablement landscape.

    You’ll learn:

    What an evolved sales enablement approach looks like, and how to implement it on your team
    Why sales and marketing alignment is critical for virtual selling success
    How artificial intelligence optimizes curation, virtual coaching, and skill development
    How to mature from content management to content activation
    Why enabling a culture of rep-to-rep knowledge sharing is one of the best ways to drive business outcomes
    …and much more.

    Save your seat today.
  • Content That Works: How to Activate Sellers with Better Sales Content Recorded: Apr 29 2021 54 mins
    Jessica Peck, Sales Content Manager at Allego, and Jake Miller, Senior Product Marketing Manager at Allego
    70% of new sales content is never used. Is your content driving sales conversations—and results?

    To keep your sellers ahead of the competition and hitting their targets, they need access to the most timely, relevant, and impactful materials.

    But it’s not enough to simply make assets available—sellers must know how to use these resources and when to deploy them in the sales process.

    Join Jessica Peck, Sales Content Manager at Allego, and Jake Miller, Senior Product Marketing Manager at Allego, to learn how you can improve your content strategy to activate your sellers with the materials and knowledge they need to produce results.

    You’ll learn:
    - Why most sales content is never used and how to avoid 4 common mistakes
    - Best practices to equip sellers with the information they need to deliver the perfect pitch every time
    - New ways to improve content relevance and maximize content adoption by sellers
    - Tactics to speed up your content production timeline and reduce costs
    - How sales enablement technology can help you deliver the knowledge, content, collaboration, and insights to drive results
  • Sales Enablement Evolved: How to Equip Your Sales Team with the Tools They Need Recorded: Apr 14 2021 39 mins
    Jake Miller, Sr. Product Marketing Manager, Allego
    The era of rep-centric sales enablement has arrived. Are you ready for it?

    With the uncertain economy, the rise in remote teams due to the pandemic, and tightening budgets, it’s more important than ever for companies to equip their sales teams to produce at the highest level.

    This means leveraging sales enablement more effectively and intelligently than ever before, in a way that puts the rep at the center—equipping them with the tactics, tools, content, and skills they need to optimize selling in a virtual world, precisely when they need them.

    And it requires everyone on the revenue team—from marketing to sales—to be tightly aligned. If you support a sales force—as a sales trainer, product or content marketer, or sales enablement pro—this is your moment.

    Make sure you put the right sales enablement plans and processes in place for the next normal. Join us to learn:

    -How sales enablement has evolved and why it’s a crucial element for growth
    -New ways that sales enablement technology can help you deliver the knowledge, content, collaboration, and insights to drive results
    -Best practices to accelerate results with virtual teams—and why traditional tactics are no longer enough
    -Why sales and marketing alignment is critical for virtual selling success
    -How to mature from content management to content activation
Modern Sales Enablement and Learning Platform
Allego represents the next era of sales enablement. Our all-in-one, rep-centric platform ensures that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. And it all happens in the flow of their daily work.

Whether it’s providing feedback to one another through asynchronous video, or enhancing their skills through AI-powered coaching and peer-to-peer collaboration, nearly 500,000 professionals are using Allego to revolutionize the way they onboard, train, collaborate, and sell.

Learn more about Allego and the movement we’re building at allego.com.

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  • Title: Content That Works: How to Activate Sellers with Better Sales Content
  • Live at: Apr 29 2021 6:00 pm
  • Presented by: Jessica Peck, Sales Content Manager at Allego, and Jake Miller, Senior Product Marketing Manager at Allego
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