Sales Enablement Evolved: Why Revenue Growth Depends on a Rep-Centric Strategy

Presented by

Wayne St. Amand, CMO, Allego and Jonathan Carlson, Sr. Marketing Director, Allego

About this talk

The era of rep-centric sales enablement has arrived. Are you prepared? Learning and content capabilities are merging. Technologies like conversation intelligence and AI-powered coaching can provide deeper insights and better, more scalable sales support than ever before. But in order to be truly effective, today’s enablement tools and strategies must be focused on answering a single question: how can reps be more effective at selling in a virtual world? This requires a mindset shift that aligns everyone on the revenue team—from marketing to sales to customer success—around seller needs. Sales content can no longer simply be distributed and abandoned, it needs to be activated to ensure reps know how to use it. And learning can’t just be forced onto teams from the top down…it must be shared and consumed by sellers. Stream this session to hear from Allego’s marketing leaders, CMO Wayne St. Amand and Sr. Marketing Director Jonathan Carlson, as they guide you through the new sales enablement landscape. You’ll learn: What an evolved sales enablement approach looks like, and how to implement it on your team Why sales and marketing alignment is critical for virtual selling success How artificial intelligence optimizes curation, virtual coaching, and skill development How to mature from content management to content activation Why enabling a culture of rep-to-rep knowledge sharing is one of the best ways to drive business outcomes …and much more.
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Allego represents the next era of sales enablement. Our all-in-one, rep-centric platform ensures that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. And it all happens in the flow of their daily work. Whether it’s providing feedback to one another through asynchronous video, or enhancing their skills through AI-powered coaching and peer-to-peer collaboration, nearly 500,000 professionals are using Allego to revolutionize the way they onboard, train, collaborate, and sell. Learn more about Allego and the movement we’re building at