New Research Reveals the Key to Motivating Sellers to Use Content

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Presented by

Craig Simons and Jake Miller

About this talk

In 2023, the success of your sales team will be determined in large part by how effectively sellers use content. If you’re like most organizations, you have a comprehensive repository of solution briefs, case studies, videos, product guides, and more to support sellers. But creating great content is not enough. Sellers must know WHEN and HOW to use it. Sellers need context to squeeze the most juice out of every piece of content. In this session, we’ll reveal what brand-new research tells us about: - Who should deliver new content to sales - What types of contextual (agile) content should accompany sales collateral - Why marketing must accept their inherent credibility gap and learn how to turn weakness into strength - The secret recipe for sales content adoption Stop letting sales content stay on the shelf!
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Allego represents the next era of sales enablement. Our all-in-one, rep-centric platform ensures that sellers have the skills, knowledge, and content they need to optimize team success in a virtual world. In place of traditional training and content enablement tactics – which are rapidly outdated and often ineffective – Allego empowers reps with the activated content they need to close deals faster, and the personalized coaching and learning they require for continuous improvement. And it all happens in the flow of their daily work. Whether it’s providing feedback to one another through asynchronous video, or enhancing their skills through AI-powered coaching and peer-to-peer collaboration, nearly 500,000 professionals are using Allego to revolutionize the way they onboard, train, collaborate, and sell. Learn more about Allego and the movement we’re building at allego.com.