New Research Reveals the Key to Motivating Sellers to Use Content

Presented by

Craig Simons and Jake Miller

About this talk

In 2023, the success of your sales team will be determined in large part by how effectively sellers use content. If you’re like most organizations, you have a comprehensive repository of solution briefs, case studies, videos, product guides, and more to support sellers. But creating great content is not enough. Sellers must know WHEN and HOW to use it. Sellers need context to squeeze the most juice out of every piece of content. In this session, we’ll reveal what brand-new research tells us about: - Who should deliver new content to sales - What types of contextual (agile) content should accompany sales collateral - Why marketing must accept their inherent credibility gap and learn how to turn weakness into strength - The secret recipe for sales content adoption Stop letting sales content stay on the shelf!
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