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Partner Marketing Visionaries: A New Era for Alliances

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.

Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for the premier episode, A New Era for Alliances, to learn:

- Successful strategies for adapting partner marketing organizations and tactics to meet the needs of sales teams in today’s accelerated business environment,
- Why tech companies are focused on partnering more than ever and best practices for building partner ecosystems,
- How partner marketing professionals can elevate their roles in the industry,
- And more.

TechTarget and BrightTALK have teamed up to present the Partner Marketing Visionaries series. BrightTALK is a subsidiary of TechTarget, Inc. Visit TechTarget.com/Privacy-Policy for more information.
Live online May 19 4:00 pm UTC
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Presented by
Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)
Presentation preview: Partner Marketing Visionaries: A New Era for Alliances

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  • Partner Marketing Visionaries: A New Era for Alliances May 19 2021 4:00 pm UTC 60 mins
    Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)
    Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.

    Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for the premier episode, A New Era for Alliances, to learn:

    - Successful strategies for adapting partner marketing organizations and tactics to meet the needs of sales teams in today’s accelerated business environment,
    - Why tech companies are focused on partnering more than ever and best practices for building partner ecosystems,
    - How partner marketing professionals can elevate their roles in the industry,
    - And more.

    TechTarget and BrightTALK have teamed up to present the Partner Marketing Visionaries series. BrightTALK is a subsidiary of TechTarget, Inc. Visit TechTarget.com/Privacy-Policy for more information.
Expert webinars for Alliance & Partner Marketing Professionals
Change is a constant that can create significant challenges, particularly in the world of B2B marketing. Yet the ability to adapt and capitalize on change can pay big dividends if you get it right. In uncertain times, we look to visionaries to point the way to how we can successfully adapt and thrive. TechTarget celebrates the visionaries among us who are doing just that. Their shared experiences help us see the opportunities to reinvent our strategies, stay ahead of market change, successfully engage customers, and meet our goals.

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  • Title: Partner Marketing Visionaries: A New Era for Alliances
  • Live at: May 19 2021 4:00 pm
  • Presented by: Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)
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