Partner Marketing Visionaries: A New Era for Alliances

Presented by

Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)

About this talk

Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences. Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for the premier episode, A New Era for Alliances, to learn: - Successful strategies for adapting partner marketing organizations and tactics to meet the needs of sales teams in today’s accelerated business environment, - Why tech companies are focused on partnering more than ever and best practices for building partner ecosystems, - How partner marketing professionals can elevate their roles in the industry, - And more. TechTarget and BrightTALK have teamed up to present the Partner Marketing Visionaries series. BrightTALK is a subsidiary of TechTarget, Inc. Visit for more information.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.