A Roadmap for Growing Partner Commitment & Pipeline

Presented by

Kevin Rhone, Channel Acceleration Practice Lead ESG and Michael Latchford, Vice President, Partner Marketing

About this talk

Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics and outcomes. In this session you’ll learn: • The importance of an objective situation analysis to understand the strengths and weaknesses of your partner, alliance and channel marketing approaches. • How to develop better partner, alliance and channel strategies using a 5-point methodology for understanding your unique value proposition. • How to create content that educates the market and your partners and helps support their sales efforts.
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.