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Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy

The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and more profitable than ever before.

● How have partner marketers and partner sellers up-skilled to be future-ready during the pandemic?
● What are the most successful habits of the future-ready partner marketer?
● How has content marketing evolved to up-skill and empower in-house and ecosystem partner teams?
● What's the content and demand toolkit for future-ready partner marketers and partner sellers?

Join this all-star panel of partner and alliance leaders as they provide an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.
Recorded Aug 19 2021 60 mins
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Presented by
Val-Pierre Genton (BrightTALK), Luxy Thuraisingam (Cisco), Robert Brower (Druva), and Renata Randi (Logicalis)
Presentation preview: Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy

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  • Partner Marketing Visionaries: 3 Essential Elements of Partner GTM Success Recorded: Sep 15 2021 60 mins
    Aimee Catalano - Google Cloud, Brooke Cunningham - Splunk , Claudia Lee - Nutanix, Michael Latchford - TechTarget
    In this live webinar, partner marketing executives from Google Cloud, Nutanix, and Splunk share approaches to GTM development and execution that allow them to scale successful partnerships in rapidly expanding ecosystems. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget, this webinar will address:

    - How to create go-to-market messaging that synthesizes the unique value proposition of each partner in a way that is easily articulated to all stakeholders (marketing, sales, executives, customers)

    - Sourcing content from internal and external experts, market analysts, and editors to engage, educate and capture demand from your prospects

    - Identifying the most productive channels for distributing Partner messaging and content to internal and external target audiences locally, regionally, and globally.
  • Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy Recorded: Aug 19 2021 60 mins
    Val-Pierre Genton (BrightTALK), Luxy Thuraisingam (Cisco), Robert Brower (Druva), and Renata Randi (Logicalis)
    The pandemic has led to the emergence of a new breed of partner marketers both in-house and within the ecosystem. Companies have reengineered their go-to-market strategies to be future-proof and more profitable than ever before.

    ● How have partner marketers and partner sellers up-skilled to be future-ready during the pandemic?
    ● What are the most successful habits of the future-ready partner marketer?
    ● How has content marketing evolved to up-skill and empower in-house and ecosystem partner teams?
    ● What's the content and demand toolkit for future-ready partner marketers and partner sellers?

    Join this all-star panel of partner and alliance leaders as they provide an inside track on the transformations they have led in-house and in collaboration with their most successful partners to drive growth against all odds.
  • A Roadmap for Growing Partner Commitment & Pipeline Recorded: Aug 4 2021 41 mins
    Kevin Rhone, Channel Acceleration Practice Lead ESG and Michael Latchford, Vice President, Partner Marketing
    Tune in to this episode of TechTarget’s Partner Marketing Visionaries to hear Kevin Rhone of ESG discuss how tech vendors can improve their partner, alliance and channel program strategies, tactics and outcomes.
    In this session you’ll learn:
    • The importance of an objective situation analysis to understand the strengths and weaknesses of your partner, alliance and channel marketing approaches.
    • How to develop better partner, alliance and channel strategies using a 5-point methodology for understanding your unique value proposition.
    • How to create content that educates the market and your partners and helps support their sales efforts.
  • Partner Marketing Visionaries: The Digital Marketing Programs That Drive Impact Recorded: Jul 22 2021 52 mins
    Val-Pierre Genton, BrightTALK, Meaghan Sullivan, SAP, Sami Istephan, BAE Systems, Phil Gowing, bChannels
    In this highly competitive digital landscape, building scalable marketing programs is more important than ever before. COVID-19 has pushed marketers to embrace new channels and evolve existing strategies. Many see the value in a partner ecosystem, but few know the ideal partner profile in this new era of digital marketing.

    This panel, brought to you by TechTarget and BrightTALK, will feature partner and alliance leaders as they share best practices for developing and sustaining a partner ecosystem in 2021 and beyond. Topics will include:

    - How to identify and activate the ideal partners and focus on quality, not quantity
    - Which digital marketing programs are making the biggest impact
    - How H2 budgets will be allocated as the world opens back up
  • Partner Marketing Visionaries: 9 Critical Insights for Partner Marketing in 2021 Recorded: Jun 17 2021 61 mins
    Francine Anthony (New Relic), Liz Anthony (ViON), Stacey Cole (Five9), and Michael Latchford (TechTarget)
    Partnering, and partner marketing, have become more vital to business growth than ever before. Tune in to this episode of TechTarget’s Partner Marketing Visionaries series to hear how senior marketing executives at Five9, New Relic and ViON are building successful partnerships in an increasingly competitive partner ecosystem.

    Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for 9 Critical Insights for Partner Marketing in 2021. In this session you will learn:

    - The most important elements of successful partner marketing programs
    - How nuances like location, culture or category necessitate an adjustment to partner programs
    - Pitfalls to avoid on the path to partnership expansion
  • Partner Marketing Visionaries: A New Era for Alliances Recorded: May 19 2021 59 mins
    Kristin Heisner (Amazon Web Services), Liz Fuller (Citrix), Robin Wolf (NVIDIA), and Michael Latchford (TechTarget)
    Partner marketing professionals have pivoted quickly to achieve their goals despite a changed business environment. Tune in to TechTarget’s Partner Marketing Visionaries series to hear first-hand how senior marketing executives at Amazon Web Services, Citrix and NVIDIA are successfully forging ahead despite changing technology buying patterns, purchase research methods, and buyer engagement preferences.

    Join your host Michael Latchford, VP Strategic Alliances and Partner Marketing Services for the premier episode, A New Era for Alliances, to learn:

    - Successful strategies for adapting partner marketing organizations and tactics to meet the needs of sales teams in today’s accelerated business environment,
    - Why tech companies are focused on partnering more than ever and best practices for building partner ecosystems,
    - How partner marketing professionals can elevate their roles in the industry,
    - And more.

    TechTarget and BrightTALK have teamed up to present the Partner Marketing Visionaries series. BrightTALK is a subsidiary of TechTarget, Inc. Visit TechTarget.com/Privacy-Policy for more information.
Expert webinars for Alliance & Partner Marketing Professionals
TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams.

The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals.

About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.

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  • Title: Partner Marketing Visionaries: Tools to Future-Proof Your Digital Strategy
  • Live at: Aug 19 2021 3:00 pm
  • Presented by: Val-Pierre Genton (BrightTALK), Luxy Thuraisingam (Cisco), Robert Brower (Druva), and Renata Randi (Logicalis)
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