Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Presented by

Kevin Rhone, ESG/TTGT; Craig Halliwell, Red Canary; Jean-David Lehmann­, Paloalto; Louise McEvoy, Trend Micro

About this talk

As IT buyers continue to evolve, your partnering approach and channel programs must evolve as well. In this new webinar series, we’ll explore the latest research on where your IT buyers plan to invest for 2022 and why. You’ll hear from global Partner executives as they share insights on how they’re adjusting channel programs accordingly to capture and support partner share-of-wallet. Hosted by Kevin Rhone, Practice Director of Channel Acceleration at TechTarget’s Enterprise Strategy Group™, this webinar will address: - The key business and technology priorities driving 2022 spending plans - How partners must adapt and how they can better capture opportunities - How to successfully support the entire partner ecosystem to drive sustainable growth
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