The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

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Presented by

Andy Sayare, NetApp; Kimberly Payton, Infosys-Finacle; Jeff Wood, Lenovo; Susanna Parry-Hoey, SoftwareONE

About this talk

In this webinar, Global Partner Executives from Lenovo, Infosys-Finacle, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget. This webinar will address: - Critical strategies organizations must take with partners throughout the GTM lifecycle - Why collaborative innovation is essential to all companies to stay relevant and expand market share - Mapping the partner business strategy and marketing efforts to the customer persona, needs and objectives
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.