Aligning Partner Programs & Strategies for Hybrid/Multi-Cloud Success

Presented by

Kevin Rhone, ESG/TTGT; Scott Sinclair, ESG/TTGT; Tim Fitzgerald, Ingram Micro; Brian Shoda, Cisco; Kaushik Ram, VMware

About this talk

Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement. From Kevin Rhone, Practice Director of Channel Acceleration and Scott Sinclair, Practice Director, Infrastructure Modernization at TechTarget’s Enterprise Strategy Group™ you’ll hear learnings from latest ESG research and commentary from experts in the field. This webinar will discuss: • Current trends in digital transformation • The impact of hybrid and multi-cloud on enterprise IT strategies • How and where IT Decision Makers are investing to modernize their infrastructure to support these trends • How partners are transforming their businesses to become services-led to capture the multi-cloud opportunity • How leading IT vendors are adapting programs and enablement to support customer success and partner transformation

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.