Creating a Successful Marketing Plan with Partners

Presented by

Kristin Heisner, Scott Batchelor, Tricia Blade, Kirstan Ryan, and Lori Gabrielli

About this talk

Once strategy is complete and messaging is perfected, it’s time to build a marketing plan with your partner. This requires key stakeholders at both organizations to come together to identify the best route to market and the activities that will yield measurable ROI to drive pipeline and market dominance. Join Kristin Heisner, Head of Global Partner Marketing at Commvault, as she sits down with partner marketing executives Scott Batchelor of Conga, Tricia Blade of Trellix, Kirstan Ryan of Dell Technologies, and Lori Gabrieli of Alteryx as they share insights on the critical elements of a successful Partner Marketing plan. This session will address: • Fundamental practices that all Partner Marketers should follow when building a marketing plan. • How to yield the greatest ROI with limited resources and budget. • Ways to measure success and identify where a marketing campaign may need to be pivot.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.