Insights from a Strategic Partnership

Presented by

Michael Latchford (TechTarget), Mark Murphy (Cisco) & Samara Halterman (Pure Storage)

About this talk

As the saying goes “it takes a village” and this is applicable when examining a strategic partnership. Internal and external teams, strategies set, milestones in place and communication flows are just some of the key elements a strategic partnership requires to prevail in today’s hyper competitive market. Join Michael Latchford, Vice President, Strategic Alliances & Partner Marketing Services of TechTarget, as he sits down with Partner Marketing executives Samara Halterman of Pure Storage and Mark Murphy of Cisco as they share actionable insights on how to develop and sustain a thriving partnership. This session will address: • The blueprint of a strategic partnership and the key actions that sustain success. • Key SLAs successful partnerships have in place. • Factors that can distract and diminish an otherwise thriving partnership.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.