Driving Marketing Innovation With Partners

Presented by

Joseph George (Hewlett Packard Enterprise), Helen Kim (Red Hat), Brian Bakstran (Veeam) & Jeanette Geary (Sysdig)

About this talk

To successfully advance business objectives with strategic partners, tech organizations must carefully weave together the right marketing mix. That requires both a strong understanding of each partner’s strengths and the ability to drive collaborative innovation with every partner. Join Joseph George, Global Vice President of Alliances, Industry & Product Marketing of Hewlett Packard Enterprise (HPE), as he sits down with partner marketing executives Helen Kim of Red Hat, Brian Bakstran of Veeam and Jeanette Geary of Sysdig. They will discuss mission-critical marketing motions to drive success with and through partners. This session will address: • How to build a strategic marketing roadmap and plan to execute it. • How to play off the strengths, technologies, and solutions to successfully position the partnership in market. • How to develop customized and successful GTM plans by partner type.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.