CMO Perspectives: Supporting and Empowering the Partner Organization

Presented by

Susanna Parry-Hoey (SoftwareOne), May Mitchell (Ontinue) & Michelle Chiantera (Alludo)

About this talk

The Partner Marketing organization is one of several important teams that a CMO is responsible for, overseeing their growth, development and success. Because a Partner team encompasses stakeholders outside their organization that are involved with marketing decisions and activities, there are many complexities for a CMO to consider. Join Susanna Parry-Hoey, Chief Marketing Officer of SoftwareOne, as she sits down with CMOs May Mitchell of Ontinue and Michelle Chiantara of Alludo as they share perspectives on turbocharging their Partner Marketing organizations. This session will address: • Key challenges CMOs face with their Partner Marketing organization and how to overcome them. • How CMOs can manage the rapidly growing and changing Partner ecosystems within their organization. • Ways CMOs can support and empower their Partner Marketing team. • Trends in Partner Marketing programs and techniques for leaders. • Tips on getting the most out of your Partner relationships and maximizing their results.
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.