CMO Perspectives: Supporting and Empowering the Partner Organization

Presented by

Susanna Parry-Hoey (SoftwareOne), May Mitchell (Ontinue) & Michelle Chiantera (Alludo)

About this talk

The Partner Marketing organization is one of several important teams that a CMO is responsible for, overseeing their growth, development and success. Because a Partner team encompasses stakeholders outside their organization that are involved with marketing decisions and activities, there are many complexities for a CMO to consider. Join Susanna Parry-Hoey, Chief Marketing Officer of SoftwareOne, as she sits down with CMOs May Mitchell of Ontinue and Michelle Chiantara of Alludo as they share perspectives on turbocharging their Partner Marketing organizations. This session will address: • Key challenges CMOs face with their Partner Marketing organization and how to overcome them. • How CMOs can manage the rapidly growing and changing Partner ecosystems within their organization. • Ways CMOs can support and empower their Partner Marketing team. • Trends in Partner Marketing programs and techniques for leaders. • Tips on getting the most out of your Partner relationships and maximizing their results.

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of ESG’s strategic analyst research and consulting services and BrightTalk’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.