The Intersection of Product, Field and Partner Marketing

Presented by

Tricia Atchison (Equinix), Max Skalatsky (SAP) Kate Canestrari, and Michael Latchford (TechTarget)

About this talk

In this episode, marketing executives from Equinix and SAP will provide insights on where Product, Field and Partner Marketing intersect and how collectively they can drive the greatest outcome and competitive advantage in the market. Hosted by Michael Latchford, VP & of Strategic Alliances and Partners Marketing Services at TechTarget. This episode will address: - How Product, Field, and Partner Marketing teams need to collaborate to yield the greatest outcomes - Where Product teams on both sides of a strategic partnership need to be in lockstep - Ways Partner Marketing teams can effectively leverage their internal Field and Product teams to develop successful GTM strategies

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TechTarget's insights into technology market trends, buying behaviors, and marketing strategies help us identify why tech companies are partnering with each other more than ever. These partner ecosystems have grown thanks in large part to partner marketing teams. The Partner Marketing Visionaries series is an educational forum bringing together leaders in the partner marketing community. In these interactive Talks, our speakers will share how they are reinventing strategies, staying ahead of market change, successfully engaging customers, and meeting aggressive partner sales and marketing goals. About us: TechTarget has served the unique needs of B2B tech buyers and sellers for over 21 years and has attracted more than 20 million opt-in members across 140 technology markets. We are the leading source of original content for technology purchasing and purchase intent data in the market. With the addition of Enterprise Strategy Group’s strategic analyst research and consulting services and BrightTALK’s highly engaged digital events community, TechTarget supports the full partner marketing lifecycle.