Presented by
Cheryl Cook, SVP, Global Partner Marketing (Dell), and Michael Latchford, VP Partner Marketing (TechTarget)
Generative AI: Opportunities and Implications for Partner Marketing
About this talk
In a freshly published Enterprise Strategy Group study, Marketing tops the list of areas where companies are applying GenAI with 35% of respondents currently using it and 45% seeing future potential. But what does the GenAI revolution mean for B2B tech Partner Marketing and how can Partner Marketing leaders capitalize on this transformational opportunity?
One visionary leading the charge is Cheryl Cook, Senior Vice President, Global Partner Marketing at Dell. She’s weaving GenAI into her strategy for delivering cutting-edge marketing tools, trainings, events, and MDF programs that help Dell’s partners grow, thrive, and win in today’s ever-changing environment. Listen in as Cheryl sits down with TechTarget’s Michael Latchford, General Manager & Vice President, Strategic Alliances & Partner Marketing Service to explore:
-The opportunities recent GenAI innovations from Dell present to the partner ecosystem
- Her vision for how GenAI will transform going to market with, through, and to partners
- Lessons learned from early initiatives to pilot GenAI in Partner Marketing at Dell
- Practical advice for Partner Marketers looking to adopt and drive quick wins with GenAI
Partner Marketing Visionaries
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Insights + best practices for Partner Marketers, by Partner Marketers
Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business.
About Informa TechTarget: Infoma TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 50M+ B2B professionals to drive thought leadership, leads, and partner pipeline.