Driving Partner Pipeline: How 8x8 Leverages Intent Data to Fuel Joint Campaigns

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Presented by

Daniel Streeter, Channel Marketing Manager, 8x8 and Alex Leadbeater, Senior Account Director, EMEA, TechTarget

About this talk

Partner teams are under more pressure than ever to hit aggressive pipeline targets and demonstrate ROI from their co-marketing investments. While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner marketers to incorporate intent into their complex joint go-to-market motions.    8x8, an integrated cloud contact centre and unified communications platform provider, has cracked the code on how to leverage account and prospect level intent data to build partner pipeline. Join 8x8’s Channel Marketing Manager, Daniel Streeter and TechTarget’s Senior Account Director, Alex Leadbeater, as they explore:  - Where the channel team started their intent journey and lessons learned along the way  - How 8x8 uses intent data to help partners identify and engage in-market buyers    - Innovative use cases for account targeting, personalization, cross-sell/upsell, and more  - The success 8x8 has seen from incorporating intent into their channel playbook     You’ll walk away inspired by the “art of the possible” for intent in partner marketing and armed with practical advice to help you get started with intent in your joint go-to-market strategy.
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.