Analyst Insights:Technology Market Trends & What They Mean for Partner Marketers

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Presented by

Michael Latchford (TechTarget), Scott Sinclair, Melinda Marks, Christophe Bertrand (Enterprise Strategy Group)

About this talk

The technology industry and the partner ecosystem that surrounds it continue to rapidly evolve as companies respond to complex customer needs, shifting buyer preferences, and emerging trends like generative AI (GenAI). It’s crucial for Partner Marketers to stay on top of the latest industry research so they can craft differentiated messaging, deliver compelling content, and drive partner pipeline. Join us as Practice Leaders from IT analyst firm Enterprise Strategy Group share expert insights into the latest technology market trends and guidance on what recent study findings mean for Partner Marketers. You will hear from: · Scott Sinclair on the State of Infrastructure, Cloud & DevOps · Melinda Marks on the State of Cybersecurity & Networking · Christophe Bertrand on the State of Data Management & Analytics
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.