Partner Content: Fundamental Assets for Fueling the Buyer’s Journey

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Presented by

Dina Habib O'Mara (Intel), Amanda Buford-Russell (Splunk), Keith Pranghofer (Microsoft)

About this talk

The buyer’s journey for technology solutions is becoming increasingly complex and the buying team is expanding to include more technical and business constituents. Delivering the right content to the right audience at the right time is a must for Partner Marketers tasked with hitting aggressive pipeline targets. But often resources are tight, funds are limited, and content creation can be time-consuming and costly. Join Dina Habib O'Mara (Global Marketing Director at Intel) as she sits down with Amanda Buford-Russell (Head of Global Partner Marketing at Splunk), and Keith Pranghofer (GTM Lead, ISV Strategic Partnerships at Microsoft) to discuss best practices for partner content. You’ll walk away with practical advice on: · The critical pieces of content you need to fuel each stage of the buyer’s journey · Assessing your content library and prioritizing where to invest your content budget · Generative AI and other approaches to help you scale and accelerate content creation · How to efficiently store, manage, and distribute your partner content
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Partner Marketing Visionaries™ is a member-driven community created to help B2B technology Partner Marketers hone their craft and achieve success for themselves, their programs, and their companies. Stay on top of emerging market trends and learn best practices from 50+ Partner Marketing executives at some of the world’s leading technology companies. These experts share their insights into everything from crafting effective joint go-to-market strategies to driving demand with and through partners to proving Partner Marketing’s impact to the business. About TechTarget: TechTarget’s dedicated, global Partner Marketing Services team provides white-glove support and turnkey solutions for Strategy, Content, and Demand. We can help you validate your “better together” story, communicate it throughout the IT buyer’s journey, and access and influence our worldwide network of 30M+ B2B professionals to drive thought leadership, leads, and partner pipeline.