Optimizing B2B Sales in an Increasingly Omnichannel Environment

Presented by

Todd Nilson, Clocktower Advisors; John Bruno, PROS; Michael Walton, Microsoft

About this talk

E-commerce sales have been growing exponentially year over year and the B2B market is no exception. As customers gravitate towards easier, more convenient purchasing strategies, digital formats and omnichannel platforms are reaping the benefits. According to eMarketer, B2B ecommerce sales are projected to reach $1.77 trillion in 2022 — a 12% increase compared with 2021. This is a valuable opportunity for businesses to refine their digital sales strategy and tap into this lucrative market. However, this can be a considerable challenge. Companies today must identify exactly how to increase digital sales agility across a myriad of customer touch points, if they want to stay competitive in today’s increasingly omnichannel market. Meeting and serving the customer where they are, in the ways they prefer to connect, is key. Tune into this final webinar in PROS’ three-part series on digital sales transformation to learn from leading experts in omnichannel sales optimization. Viewers will gain insights on: ● What today’s digital B2B ecommerce market looks like ● How B2B sellers can add value to ensure an optimized experience for any scenario ● How to improve their digital sales CX to offer personalization across channels ● And much more
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