How Loyalty Can Drive a Customer Engagement Strategy
Brad Bissonnette, COBS Bread; Karen Szarvas, Vitamin Shoppe; Mark Johnson, Loyalty 360; Mike Ribero, REACH
About this talk
Loyalty can no longer be a discount program that sits as a silo; it has to be the heart of how your brand brings a value exchange to consumers in return for their data, engagement, and purchases over time. Register for this session and hear from leading loyalty marketers as they discuss how to make this happen, the different strategies involved, and real-world learnings from the front lines of customer loyalty.
- How your loyalty program can be a part of a holistic customer engagement strategy
- Gaining organizational buy-in across your brand to support loyalty and engagement initiatives
- Where to start and how brands are defining and measuring success when it comes to “Big L” customer loyalty
Marigold is a global pioneer in Relationship Marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com…