​​How Loyalty Can Drive a Customer Engagement Strategy

Presented by

Brad Bissonnette, COBS Bread; Karen Szarvas, Vitamin Shoppe; Mark Johnson, Loyalty 360; Mike Ribero, REACH

About this talk

Loyalty can no longer be a discount program that sits as a silo; it has to be the heart of how your brand brings a value exchange to consumers in return for their data, engagement, and purchases over time. Register for this session and hear from leading loyalty marketers as they discuss how to make this happen, the different strategies involved, and real-world learnings from the front lines of customer loyalty. Key Takeaways: - How your loyalty program can be a part of a holistic customer engagement strategy - Gaining organizational buy-in across your brand to support loyalty and engagement initiatives - Where to start and how brands are defining and measuring success when it comes to “Big L” customer loyalty
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