What It Takes to Win with Loyalty

Presented by

Jodi Rausch, Managing Dir of Integrated Loyalty Solutions, Concentrix Catalyst; Tim Glomb, VP of Content at Cheetah Digital

About this talk

Winning customers through brand affinity and emotional connection is every brand’s dream. Transactional relationships that are made up of points and rewards are not good enough in today’s world, you need to build 1:1 relationships and connect every point of engagement beyond just transactions. It’s easy to say, but how do you actually do it? Join Tim Glomb, VP of Content at Cheetah Digital, and Jodi Rausch, Managing Director of Integrated Loyalty Solutions at Concentrix Catalyst, as they reveal developing trends in the membership landscape that are turning one-off customers into brand ambassadors. You’ll leave this session with a better understanding of what’s next in loyalty, including: - Thinking beyond traditional loyalty program structures - Effectively using data to create personalized member experiences - Features and benefits that deepen member engagement and retention
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Marigold is a global pioneer in Relationship Marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at MeetMarigold.com