The ROI on Relationship Marketing: An Analyst POV

Presented by

Ray Wang, CEO, Constellation Research

About this talk

Investing in a relationship marketing solution can provide a world of value, including a decrease in marketing spend, an increase in labor efficiency as well as a positive impact to top line revenue. Constellation Research is a Silicon Valley research firm that evaluates marketing technology and the impact on the brands that are focused on relationship marketing solutions. Join Ray Wang, CEO of Constellation Research and Tim Glomb from CM Group to learn: Takeaways: 1. Why brands focused on prioritizing relationships will win the day 2. How agile technology allows you to meet the customer where they are 3. Actual stats and lift in revenue figures derived from a relationship marketing approach
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (16)
Subscribers (397)
Marigold is a global pioneer in Relationship Marketing, providing tailored, industry-specific martech solutions to over 40,000 businesses around the world. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent, and Vuture under one roof, Marigold delivers the technology and expertise marketers need to grow relationships, grow revenue, and ultimately grow their businesses. Find out more at