Search Engines can do more to protect your intellectual property

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Presented by

Simon Baggs (Incopro), Dan Glover (McCarthy Tetrault), Helen Saunders (Incopro). Moderator Sanjana Kapila (Managing IP)

About this talk

Millions of locations online are dedicated to infringing intellectual property, including by offering copyright content without any licence and selling counterfeit products. It doesn’t stop there. Infringers will fake accounts to harvest data, run operations to trap people into paying for services that they never receive and give access to products that are illegal and often dangerous. All responsible Internet operators can play their part in stopping this proliferation of unlawful activity online. Hosts of websites act to take down an illegal website when notified. Social media platforms remove harmful posts when notified. But search engines will do very little, if anything. Indexing the world’s information has gone too far. So, what can be done to redress the balance? Join us as we analyse: • What is happening online, with practical case study examples on issues affecting the pharma, sports, consumer product, motoring and electrical sectors • The case law that shows how search engines can be required to do more • What next steps brands can take to get more cooperation from search engines Jointly hosted by Incopro and Managing IP

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