Online brand protection: How IP leaders define, track, report & assess KPIs?

Presented by

Andreas Beck, Jon Howell, Patrick Winsgrove

About this talk

How do IP leaders report on metrics of brand protection software? In fact, how do they even define them? While many rely on spreadsheets to monitor performance, others are using self-created reports to share with stakeholders and showcase brand protection efforts and success. There are a number of methods for measuring brand value. These involve looking at revenue gain, regulatory compliance, intellectual property protection, and many other areas necessary for protecting brands. Join our webinar and learn how IP leaders are defining, measuring, monitoring, and reporting on their brand protection software. In this webinar you’ll learn: 1. Real-world examples of how IP leaders are using brand protection software to bolster their brand protection programs 2. What you should expect from using brand protection software 3. Metrics & KPIs you can track to effectively measure a brand protection software success
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