Webinar: Hybrid IP portfolio management: maximise efficiency/minimise costs

Presented by

MIP and Zacco

About this talk

Join MIP and Zacco at 2pm BST (3pm CEST) on Thursday, June 15 as they explore some of the reasons why companies are increasingly adopting a hybrid IP portfolio management model, both as a means to improve quality and in response to an uncertain economic outlook. This webinar from MIP and Zacco will explain how organisations can improve the quality, efficiency and reach of their IP portfolio, often reducing management costs and without compromising on the integrity or protection of their IP rights. As the size of an IP portfolio grows, it becomes significantly more time consuming and expensive to maintain. Costs accumulate further when your in-house team are spending their time on administrative tasks, and the maintenance of existing rights, when it could be put to better use focusing on the development and protection of new ideas and innovations. Alternatively, the cost of losing rights through failure to maintain them could be catastrophic, so what options are available to companies looking to grow their IP portfolio without risking their current rights? An increasing number of companies are finding value in adopting a hybrid IP portfolio management model. Such a model can effectively remove the need for in-house resources to perform some of the more time-consuming tasks, such as renewals, validation or invoice management. The types of services available can be designed to suit any budget and any portfolio size. A good IP service provider will improve the quality of your portfolio and can often be a more cost-effective solution than maintaining the same level of expertise in-house. Zacco’s Karin Kärvling Søholt, director of strategic alliances, Betina Hellemann, director of IP services and quality, and Agatha Bergman, relationship manager, will explain how your business could benefit from a new approach to IP management and offer insight into what questions you should be asking at the first stage of any IP service partnering discussions.
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‘What keeps in-house counsel awake at night?’ is one way to summarise our editorial focus. We aim to track the strategies of in-house IP counsel within companies, big and small, by speaking directly to them about the day-to-day issues they face. Law firms need practical information that they can apply when advising their clients, and companies find value in benchmarking their strategies with those of their peers. This is why we have adopted this approach in our subscription-based service. Our content is not reactionary or news-focused, but informed and actionable. In this pursuit of in-house intelligence, we also publish several surveys each year that include exclusive data focusing on specific industry issues. These polls allow us to provide an accurate snapshot of how in-house counsel perceive and act on a given issue. Our other core objective is interviewing senior judges, whose insight is valuable for many IP stakeholders. We find that the judiciary are vital for giving counsel, private and in-house, highly useful information for when they are locked in litigation. We continue to speak regularly with IP offices too. Regardless of its specific intent, our coverage is global and encompasses (but is not limited to) the following areas: Copyright; Data; Designs; Patents; Trademarks; and Trade secrets