LOOPing Sales & Marketing for a Unified Customer Experience

Presented by

Christa Tuttle, Founder and CEO, Launch Marketing

About this talk

Laying the groundwork for sales-marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity. In this session, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LOOP to lock down criteria, organize processes, orchestrate regular communication and pulse your progress. By creating shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
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