The ROI of SEO: Bridging the Gaps within your Content Strategy
Verrion Wright, Director of Marketing, Contently
About this talk
SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.
A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.
- Key trends that are making SEO the smartest investment for any marketing team
- How to build your prospect pipeline and identify growth opportunities
- 4 strategies that are sure to grow your SEO traffic