Much like B2C, B2B customers have become most responsive to marketing that’s tailored to
them. According to SmarterHQ, 72% of B2B customers will only engage with personalized marketing messages. So how do you achieve marketing that speaks to each customer without completely invading their online personal space? It starts with effective, consistent and regulation-abiding data collection. In this webinar, Launch Founder and CEO Christa Tuttle will walk through the modern landscape of data-driven personalization, highlighting not only the data management best practices that make up the backbone of your personalization efforts, but also how to transform this data into the information you need for personalized marketing. Topics discussed will include tools for automation and personalization, the power of manual processes in personalization, creating targeted emails and more.