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Creating Alignment Across Every Stage of the Buyer’s Journey

Great marketing teams don’t just generate leads. Today’s best marketing teams work hand-in-hand with sales to cultivate an engaged audience and nurture prospects along every stage of the buying cycle. By breaking down silos and coordinating efforts, closely aligned teams can seamlessly deliver relevant and engaging content that converts buyers and closes deals.

Join some of the most effective leaders in the business for a keynote panel to discuss the top three ways you can close the gap to create actionable sales and marketing alignment across every stage of the buyer’s journey.

Donny Deaile, Senior Sales Executive, BrightTALK (moderator)
Lisa Camerlengo, VP of Marketing, StoneTurn
Andrew Lea, Founding Partner/Chief Messaging Officer, Alliance4Data
Recorded Aug 5 2020 47 mins
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Presented by
Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4Data
Presentation preview: Creating Alignment Across Every Stage of the Buyer’s Journey

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    Join this live interview with Damian, where he shares the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations.
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  • Title: Creating Alignment Across Every Stage of the Buyer’s Journey
  • Live at: Aug 5 2020 4:00 pm
  • Presented by: Donny Deaile, BrightTALK | Lisa Camerlengo, StoneTurn | Andrew Lea, Alliance4Data
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