Joshua Harris, Senior Marketing Manager, British Gas Business
About this talk
Creating great content is vital in engaging your customer and taking them on a journey, however too often the content is not created for the customer instead for the seller. Getting personal is about developing excellent content that your customer wants on the channel they want to engage on.
This webinar will go through:
- Building insight driven content
- Personalisation
- Thinking beyond the sale
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.…