Jeff Kunken, Ryan Ashburn, Katie Lewis, Jason James, David Pitta, Tanya Dracolakis, and Jennifer Reed, BrightTALK
Only 8% of companies can claim strong marketing and sales alignment, according to Forrester. If partnership across these to teams is essential to revenue growth, why does it seem to be so challenging to achieve?
In "Alignment Feud", BrightTALK’s marketing and sales teams will go head-to-head on how they’ve aligned on their priorities, created true collaboration, and overcome business challenges. This game show-style talk will feature a range of categories on topics that keep marketing and sales professionals up at night. We’ll dig into the results and share tips and tricks that have worked for the BrightTALK team.