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Creating Engaging Content in 2021

Creating content is easy, but creating impactful content that builds relationships without faltering in engagement is not. In today’s era, not only do you want to create relevant content, but you want to position yourself as a leader in your industry and gain a reliable share of voice to push past competitors.

This session will focus on how to effectively cut through the noise and create content that provides value while standing out, ultimately enabling you to curate an audience following. We’ll break down survey data to understand people’s content preferences and how you can leverage these key insights combined with BrightTALK Originals to inform your own content planning for 2021.
Recorded Dec 16 2020 38 mins
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Presented by
Nick Markwith, Head of Communities (BrightTALK)
Presentation preview: Creating Engaging Content in 2021

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    In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

    - How to identify your buyers’ needs throughout every stage of the customer journey
    - Prioritizing buyer satisfaction at every stage
    - Top retention initiatives that are proven to work time and time again

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    In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

    - How to identify your buyers’ needs throughout every stage of the customer journey
    - Prioritizing buyer satisfaction at every stage
    - Top retention initiatives that are proven to work time and time again

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    Morgan Cantrell, VP & Managing Director, BrightTALK
    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
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    David Pitta | Jann Martin Schwarz
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  • Creating Engaging Content that Converts – Key Trends in 2021 Recorded: Sep 9 2021 45 mins
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    - Problem resolution protocols

    Panelists:
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    Annette Sandler, Director, Live Content US/Canada, AVIXA
    Tom Bianchi, VP Marketing EMEA at Acquia
    Liz Bateman, Creative Director at Highlands Digital
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  • Title: Creating Engaging Content in 2021
  • Live at: Dec 16 2020 6:00 pm
  • Presented by: Nick Markwith, Head of Communities (BrightTALK)
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