Leveraging FOMO: How marketing teams can use data to drive high quality leads

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Presented by

Inbar Yagur, VP Marketing, Keewee

About this talk

No matter who you market to, they most likely have the same desire: to find out what the other guy is doing. The pandemic brought on a world of uncertainty, and amplified that desire even more. In this session, you’ll learn how Keywee’s marketing team doubled down on data-driven insights to drive high engagement and high quality leads for their sales pipeline amidst the chaos of the past year.
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