7 Habits for Successful Sales and Marketing Alignment

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Presented by

Carolyn Crandall, CMO and Chief Security Architect, Attivo Networks

About this talk

It’s an age-old argument that sales never appreciates the leads that marketing delivers. There are never enough, and when leads are flowing in, the quality is not good enough. Conversely, marketing feels exhausted because they have done everything possible to deliver the best outcomes. This session will outline 7 ways to improve relationships and overall lead performance. 1. Planning alignment 2. Definitions alignment 3. Performance tracking and alignment on metrics 4. Regular meetings to discuss performance and refinement 5. Persona and buyers journey alignment 6. Messaging alignment 7. Respect each other as professionals in our trade Session takeaways • Best practices for collaboration • Concepts to factor into performance tracking • A few deep breathing techniques in case all else fails
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