I am a customer. You do not own me!

Presented by

Gordon Christiansen, Chief Operating Officer at Highlands

About this talk

This webinar will take the audience through the modern consumer’s mindset and how the ‘power’ in the buying cycle has shifted over the years. This shift has a profound impact on businesses today. We will walk through some key topics and examples that will help executives and marketers consider the best way for them to address these changes within their own company.

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