4 Pillars to Winning and Retaining the Customer

Presented by

Paramita Bhattacharya, Chief Marketing Officer at Blurb

About this talk

Today’s customer wants to be in control of their journey. In this webinar, Chief Marketing officer of Blurb, and former leader from Nokia, Hitachi and Adobe, Paramita Bhattacharya, will explain how to transform go-to-market through the lens of the customer and build a customer lifecycle journey and experience. How to breakthrough with a combination of content, design, technology and data and address each stage effectively – from acquisition, purchase, activation, retention and support – along with building longer term value.

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