Is Your Customer a Spock or a Homer?

Presented by

Shirin Oreizy, Founder and CEO of Next Step

About this talk

Challenging traditional thinking about how customers make decisions, and what marketers need to do instead, Shirin Oreizy, Founder and CEO of Behavioral Marketing agency Next Step, discusses the psychology that drives customer growth and loyalty. We’ll cover how behavioral science can be applied to your marketing & growth efforts to drive adoption and increase engagement. Talking Points: An introduction to Behavioral Science (the study of how people really make decisions) Is your customer a Spock or a Homer? (hint, most get it wrong) Our research methodology for understanding your customers’ hidden motivations Real-life examples of applying our Research methodology to increase customer acquisition and retention for both B2B and B2C brands
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (183)
Subscribers (125698)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.