Roma Patel, Customer Marketing Manager (BrightTALK)
About this talk
Staying on top of historical campaign data is the best way to understand campaign performance and to project for initiatives in the future as well. With BrightTALK you have access to a wide array of reports and features that can show you the performance of your campaigns on a granular level. Join this session as we walk through how you can get the most out of the platform analytics and how you can use them to inform your strategies.