Howard Tiersky, WSJ Best-Selling Author, and Founder and CEO of FROM, The Digital Transformation Agency
About this talk
B2B Marketing is very different from B2C. But it's similar in one important way— you need to connect with human beings and persuade them to take action. Many research studies have shown the profound role emotion plays in B2C selling, but what about B2B?
In fact, emotional decision making plays a huge role in B2B as well and it's critical that you know how to create the right emotional journey for prospective customers in order to maximize results.
Join Wall Street Journal best-selling author Howard Tiersky who has developed B2B marketing strategies for companies such B2B giants as ADP, JPMC Commercial Banking, Airbus and Transamerica as he shares key ideas from his book Winning Digital Customers: The Antidote to Irrelevance that you can use to start improving your B2B customer acquisition and retention immediately.
-Learn why emotion is just as key to B2B as it is to B2C customer acquisition.
-Discover how to evaluate how much love you are inspiring in your customers right now.
-Hear why DIGITAL is the #1 most important factor in creating a great B2B customer acquisition experience.
-Learn the five steps that can further transform your brand to maximize its effectiveness in today’s digital world.