Personalized by Persona: Creating a Targeted Content Strategy
Melody Gambino, VP of Marketing at ConstructConnect
About this talk
Struggling to engage your audience with your content? Personalized, persona-based content lets you cut through the clutter and the noise to reach your target audience with engaging and actionable content.
Your customers use your products in a variety of ways to solve their individual pain point and reach specific goals. Your content marketing strategy should reflect this and be personalized to match the value you deliver for each of those personas.
Getting to know your audience (customers and prospects).
Understanding your audience’s pain points and goals to deliver personalized content.
Regularly updating your personas to adjust messaging to stay on top of the latest trends.
Serving up content in multiple formats and platforms. Give them what they want and where they want it.
Covering topics important to your audience. It’s not always about you (or your products).
Educating and entertaining with content.
Using technology to deliver personalized content.