Misalignment Myths: How Marketing and Sales Teams Can Learn to Win Together

Presented by

Olivia Dassler | Amisha Gandhi | Doug Olender | Allison Davis

About this talk

The phrase ‘marketing and sales alignment’ is tossed around frequently in the B2B tech world. Everyone seems to agree that alignment is essential but few know how to achieve it - let alone scale a systematic, unified approach to business growth. This session will peel back the layers of alignment to break down the myths that are likely holding many marketing and sales teams back. We’ve gathered industry experts to chat through practical tips for building alignment through every layer of your organization and we’ll even workshop solutions to common scenarios that can drive misalignment. Featuring: Olivia Dassler, Director of Marketing Programs, BrightTALK Amisha Gandhi, SVP, Marketing, Tipalti Doug Olender, SVP, Sales Strategy, Development, and Enablement, TechTarget Allison Davis, Senior Manager, Demand Generation & Marketing Ops, Acrolinx

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